Cision PR Newswire's annual flagship report seeks to capture the global current state of the media industry, providing valuable insights from journalists’ perspectives.
Strategies
- Research and Data Collection: Led the APAC development of its State of the Media Report in 2022. This report featured over 3,800 respondents across 17 markets.
- Data-Driven Communications: Planned and executed original, data-based strategic communications to create compelling narratives and gain media attention.
- Media Pitching: Devised and implemented a targeted media pitching strategy to maximize the report’s coverage and impact.
Results
- Industry Impact: Amplify influence through sharing with industry associations such as the Institute for Public Relations.
- Enhanced Credibility: Collaboration with industry associations and the use of original data strengthened the company's position as a thought leader in media relations.
- Media Trust: The strategic communications and data-driven content earned significant media attention and trust, reinforcing its reputation as an industry authority.