Marketing Interactive interviewed prominent PR leaders to provide further insights into findings from Cision PR Newswire State of Media report on overused words in press releases.

Strategies

• Insightful Research: State of Media report identified that terms like "new normal," "unprecedented," and "best in class" are frequently overused in press releases.
• Expert Commentary: Follow-up article in Marketing Interactive featuring views from APAC PR leaders at Ogilvy, Mondelēz, and Ninja Van, discussing the implications of the findings.
• Awareness Campaign: Implemented a targeted awareness campaign to promote the State of Media report and encourage more downloads.

Results

• Industry Engagement: The inclusion of expert commentary from renowned PR leaders enhanced the credibility and relevance of the report’s findings.
• Strengthened Positioning: By spearheading the conversation on overused words in press releases, the company solidified its status as an authority in media relations.
• Increased Visibility: The follow-up article in Marketing Interactive attracted significant attention, raising awareness for the State of Media report.
• Higher Engagement: The strategic promotion efforts led to a substantial increase in report downloads, extending the company’s reach and influence in the industry.